Fundraising Cards

Selling greeting cards as a fundraising activity has been around for a very long time!

Greeting cards are something which everyone needs, and the idea of purchasing something you need while also contributing to a good cause is very appealing to most people.

Cards for Your Cause

While your organisation can find suppliers of generic Christmas or birthday cards, you are much more likely to generate funds from cards that are unique to your organization and your cause.

There are a number of companies available online who can provide you with the information and materials to begin selling cards designed especially for your group. Be sure to research several such companies, checking out their policies and searching out reviews for their reliability, before coming to a decision.

Occasions for Greeting Cards

Such cards need not be only sold for Christmas or birthdays! Here are a few occasions that can provide an opportunity to make money year-round:

  • New Year’s Day
  • Valentine’s Day
  • Easter
  • Mother’s Day
  • Father’s Day
  • Graduation
  • Thank You cards
  • Sympathy cards
  • Blank Note cards

Ideas for Fundraising Card Designs

To make the most of greeting cards, your group should consider what will mesh well with the cause for which the funds are being raised.

  • For a school: Pictures of the school or its grounds, the school logo, or art designed by the students. Pictures of a sporting event or school activity, such as a play or concert.
  • For a church: Pictures of the church, either of the exterior or interior; stained glass windows especially make for a colourful and striking card. Pictures of a nativity pageant or of the choir would also make for interesting cards.
  • For a historical preservation project: Photographs or paintings of the local architecture, especially of the building or buildings involved.
  • For any local charity: Photographs taken by members of your group; or you could sponsor a competition between local amateur photographers, in which the winning pictures are chosen to be featured on the greeting cards. The photographs could either be judged by a panel of local professional photographers, or they could be chosen by the use of an online poll. This could also be done by local artists, using drawings or paintings instead of photographs.
  • For a group dedicated to a certain cause: A logo of the charity involved, or pictures of smiling persons who have overcome an illness or disability.

Make sure that you obtain permission for any photographs featuring actual persons.

Selling Fundraising Cards

Once the company provides the cards (a process that varies from company to company) you have a number of ways that your group can sell them.

  • Have members take the cards and sell them directly to friends and family members.
  • Arrange for cards to be sold in local shops and in the lobbies of hotels or at the counters of restaurants. Proprietors are often glad to participate in such an endeavour.
  • Sell pre-orders, and have only enough printed and packaged to fill the orders you get in advance. Purchasers would pay part in advance, the remainder on obtaining the cards.
  • Sell your fundraising cards online, using your organization’s website to take orders, and a donation button to obtain payment.

Of course, you could also combine some of the methods for maximum results!

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